Joomla! Event Videos
The PLT is discussion two concepts to more forward with the development of Joomla! 4. We will give a briefly overview about the concepts and discuss further steps with the attendees of the session.
Using a case story this session will take a hands on approach to how visitors behavioral patterns can be used to adjust and optimize the visitors experiences by accomodating the mega tendencies of the visitors of a website.
The Content Marketing Platform built on Joomla, records all steps and actions of the vistor and allows modules to be loaded based on the visitors actual behavior on the website.
In this session we go through the metodology and practical approach as well as an overview of how and why it matters to communicate on the basis of the visitors, and not of the website owner.
Websites are afterall build for visitors and users, not for the sake of the owner.
This session also touches on the topics of enriched user data, geoip based data, machine learning and how the summarization of all can feed into your organization and increase the output of your investments into a digital strategy.
This session is for all and offers interesting and very concrete inputs and learning for developers, designers, integrators, content marketing authors, marketing professionals as well as business owners.
This session builds upon the session from J & Beyond 2015 on "Behavioral Responsiveness" which can be seen before hand on the following link: https://www.youtube.com/watch?v=_VKNDh7VXbw
In marketing we sometimes tend to use shiny headlines and Key visuals. We cluster our audience by age and gender. But let´s think about the motivation of our target audience.
In this session we will find out how to determine the motivation
of our customers. I´ll show you some best practise examples how to grab the customers emotions.
Accelerated Mobiles Pages is a Google-originated project that went live in February of 2016. It aims at providing extremely fast page views for mobile users in Google search results, and we expect it to be a major SEO factor for some websites. This session will look at how AMP can be implemented on a site, using existing extensions automatically doing most if not of the work, and then delves into more advanced customization.
Site conversion drives successful business and putting the customer in the forefront of your mind when designing/building a site is paramount to achieving the best conversion. This presentation identifies the best practises for an optimised customer journey and improvements in conversion.
Learn how to connect with your audience to improve your websites and components through common-sense User Experience techniques. This is not a scary technical session! You will leave with practical ideas on how to apply these tactics in your day-to-day work.
Everyone knows Google Maps, the Maps solution by Google. But houw do you use Google Maps in your own extension? With the Google Maps API you can show maps with markers of your locations. How do you create maps en how do you show addresses in a radius around a zipcode? With code examples I will show you how to use Google Maps in your own extension.
There are lots of people talking about testing in PHP but you still do not run automated tests on your project? Why so? Probably you don't know how to start or how to migrate your legacy codebase to it. From this talk you will learn the difference between all kind of tests (acceptance, functional, integration, unit), where and how to use them, with pros and cons. You will also learn about popular PHP tools (PHPUnit, Codeception) which will help you getting along the testing process. We will talk about how to "sell testing" to the most conservative managers, and how to make testing process fun for developers and QA team.
Zeev Suraski is one of the principal authors of the PHP programming language. His involvement with PHP dates back to 1997 when he co-created the foundation for PHP 3 – the first version that resembles modern PHP. Zeev later spearheaded the PHP 4 project – which helped make PHP the most popular development language in the world for Web apps, contributed to PHP 5, and is to blame for the sixth version of PHP being named PHP 7. Zeev co-founded Zend Technologies in 1999, serves as its CTO and leads the company’s R&D teams.
This talk will focus on the factors that are driving HTTPS adoption across the web and why it’s a good idea to secure every project. We will go over how SSL became an SEO rank factor, how it opens doors to performance optimizations through the new HTTP/2 protocol, and how it is now much more accessible with the free SSLs provided by the Let’s Encrypt initiative.